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Are you making the most of your personality?

Depth in personality is often attributed to human beings. But brands are no different. Personality is a key dimension of your brand’s structure. Often overlooked, it is key to ensuring your company stands apart from the others.

Are you being true to your brand’s personality?

Q Brand Brand personality 2000x1334

Depth in personality is often attributed to human beings. But brands are no different. Personality is a key dimension of your brand’s structure. Often overlooked, it is key to ensuring your company stands apart from the others.

As humans, we know that our personality hasn’t changed much since we were crawling. It’s part of our DNA, and while it evolves as we grow up, it stays true.

So what forms the personality of a brand, and how can you make sure it remains just as exact?

The way your brand talks, and the tone of voice used can be the difference between making a connection or not. It simply must be authentic.

A good place to start is to think about who your brand would be if it were a real person. Develop its human traits. What would it think about, how would it speak? Who would it talk to, and what would they care about?

Would it be down-to-earth and approachable? Hilarious and colloquial? Factual and corporate?

Developing your brand’s personality starts with your communication channels, extending right through your social and digital platforms. For many companies, the digital environment is the most personal interaction they have with their clients. So, make sure it comes across that way.

It takes time, training, and hard work to cement your brand personality. Your team need to be on board, so make it part of your induction. How are they answering the phones? How do they interact with your customers? What would they do if there was an incident? Make sure your brand’s personality comes across no matter what the situation.

Live it, and build this discipline of consistency into every behaviour, action and piece of communication, both internally and externally.

At Q, we specialise in helping companies to establish and develop their brand personality. Need a hand? Give us a call today.