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Westgold Butter Creative

With a bold goal to increase brand awareness nationwide in a highly price drive FMCG category, Q partnered with Westgold as they prepared to take on the consumer market.

Our aim has been to drive an emotional connection and tell the story of Westgold's key pillars of it's West Coast origins, grass-fed nature, and the unique taste which comes from these two parts of their story.

The West Coast of New Zealand's South Island is a unique place, defined by dramatic landscapes and extreme weather, the perfect environment for exceptional butter. We wanted to tell this story - and we've done it through branding, campaigns, signage, recipe development, and a consumer facing website.