Uniting a global team Westland Milk Products Values
Internal values communication always takes a more bold and fun form to traditional corporate branding. When Westland Milk Products launched their new values of Dedicated, Innovated and Empowered, it was our job to bring them to life for their 600 staff. We created a stamp effect for the branding to make it feel less formal and corporate and to connect it with the gritty, real, down to earth style of business. We also created a subtle fusion between "WE" to connect with the team, and the company name "WESTLAND"