Don't sit on your symptoms.
A special friend of Q was diagnosed with bowel cancer at just 39 years old. Fortunately, she was one of the lucky ones to come out the other side. But that wasn’t the end of Chelsea’s cancer story.
This nationwide campaign featured real, young New Zealanders who have had, or are still battling bowel cancer, to drive home the fact that bowel cancer can strike at any age. It also won a national PR award, and was finalist in the New Zealand Marketing Awards.
- Services
- Creative Strategy
- Art Direction
- Photography
- Social Media
The campaign has been acknowledged by medical professionals and by BCNZ as an outstanding success in raising awareness of the rising incidence of bowel cancer in younger adults. It reached hundreds of thousands of New Zealanders and spurred hundreds of people to get their symptoms checked, with a resulting spike in bowel cancer diagnoses.
- Services
- Creative Strategy
- Art Direction
- Photography
- Social Media
The results were greater than we ever expected:
- Overall website visits increased from an average of 25,000 to over 70,000
- 17,315 active post interactions across social platforms
- Comments from surgeons that there was an obviously spike in younger people being diagnosed as a direct result of the campaign
- TV coverage on Seven Sharp and 15 in-depth media stories
