Retro retail vibes

The Palms has been a Christchurch shopping institution for decades. This branding project aimed to expand and build on the existing Palms brand assets to elevate and reposition the brand to be the ‘centre of choice’.

  • Services
  • Creative Strategy
  • Brand Identity
  • Copywriting
  • Insights & Planning
  • Environment & Experience

As the retail environment becomes more challenging, and the online offering is becoming more sophisticated, this branding project aimed to expand and build on the existing Palms brand assets to elevate and reposition the brand to be the ‘centre of choice’. The biggest measurement metric? Increased foot traffic – it was that simple.

  • Services
  • Creative Strategy
  • Brand Identity
  • Copywriting
  • Insights & Planning
  • Environment & Experience

We knew The Palms had some strong existing attributes that we could amplify both in our messaging, but mostly in the way the brand was visualised.  The vibrant, tropical, and playful vibe we created was drawn from elements we knew were already buried in the brand, and ready to be amplified:

- A strong local community feel.
- A cool retro 90’s nostalgia.
- A hive of activity from entertainment, dining, shopping and events.
- A playful tropical palm tree theme.

All these things together made up The Palms vibes and are showcased in a nostalgic 90’s vibe brand execution. 

  • Services
  • Creative Strategy
  • Brand Identity
  • Copywriting
  • Insights & Planning
  • Environment & Experience

The results? Well, they speak for themselves.  After two years of bold communication, and a Centre who are committed to creating a unique experience for their customers, foot traffic has started to increase, a triumph in a very tough retail environment.