We know brands inside out and back to front, and we can build them from the ground up, from initial strategy through to complete creative campaigns.
We are senior brand strategists, creatives and designers with years of experience to call on.
This is great news for our clients. It means their brand will be loved and cared for, and by utilising our knowledge of consumer behaviour and engagement, made as desirable as possible. We channel this passion into everything we do, from the simplest logo design or website build, right through to strategic direction, creative campaigns and brand refreshment.
It’s said if you love what you do you’ll never work a day in your life. How lucky are we?
However, like everything we do, there will be a solid backbone behind our perfectly chiseled abs. Our design is strategic, thought-out and deliberate. There is a sound rationale supporting all our work. It will look stunning, take that for granted, but it will also build brand equity, create an impact, connect with consumers, and have longevity.
Essentially - we do it properly and we make it last.
This approach has won our clients and us a fair amount of acclaim. Not a boast, a fact.
We do beautiful, considered, effective design, not ego.
Logo and identity
Brand storytelling
Brand architecture
Brand guidelines and copywriting
There’s a wee myth we always dispel with our clients. A brand is not a logo. A logo is a mark which people will recognise long term. A brand is everything else that brings your positioning and ethos to life - your language, your imagery, your tone, your colours, your fonts, your people, your story. We can work with you from the development of your name, to the full execution of your brand.
Creative campaigns
Offline and online campaigns
Creative idea development
Bold, clever thinking
So you have a brand, it’s well established and consistent. Now it’s time to get the conversations going, and drive consumer engagement at all stages of the buying process. It’s our job to ensure your advertising is authentic, interrupts, and engages your customers long enough for them to take action.
Annual Reports
Brochures
Signage
Stationery
Event theming and collateral
Good design has a simple outcome – no one knows that it was actually the design that made it easy to read. There’s a sound rationale behind every aspect of the work we present to you, encompassing audience, readability, strategic alignment, brand longevity, and some good old common sense – all traits which are second nature for our design team.
Website design and development
Information architecture, and user journey mapping
Content writing and development
SEO
Your website is often the first interaction a potential client has with your brand. It needs to tell the story of your brand, well beyond a set of boxes with some copy and images. Your website helps the user automatically connect with who you are. It’s our job to tell your story, on an easy to navigate site with dynamic content keeping the user engaged.
Packaging design
Print co-ordination
The design of your packaging makes a big impact on consumer purchasing decisions in-store. Whether you want to portray artisan craftsmanship or elegant sophistication, we will take the essence of your brand and bring it through into the most important point of sale piece you will ever invest in. And we understand that a beautiful exterior is wonderful, but suitability, durability and sustainability are just as critical.
Marketing strategy
Marketing plan development
Communication planning
Customer engagement strategy
Good results require careful planning. Apply a strategic and structured approach to your marketing, and you’ll see your future direction with clarity. We’ll work hard to create the correct marketing mix for your customers, following up with key performance indicators at the critical points to keep everything on track.
Stakeholder interviews
Customer insights
Brand proposition development
In order to do your brand justice, we need to know what makes your business tick. Our job is to immerse ourselves in what you do, searching out those useful little nuggets of wisdom. We then identify the truths about your brand, which provide us with the insights needed to connect with your customers through shared values and experiences.
Discovery workshops
Brand development plans
Brand positioning and strategy
Your brand is your company’s DNA, and each is unique. More than a logo, your brand must work hard to cement its traits throughout your organisation, building a discipline of consistency into every behaviour, action and communication piece. Your brand should be authentic, distinctive and memorable, and we’ll help you create a strategy to ensure it works.
Digital asset review
Website analysis and strategy
Social strategy and planning
Where do your customers interact online? Who do they talk to, and how do they consume information in the online environment? You need to deeply understand your audience in the rapidly evolving digital space. We start by analysing your current data, then setting a clear path to get you in front of your customers and deliver the results you need.
For social platforms, content is the most critical component. And it’s not just any content, its content that’s real, authentic and adds value to your customers. Clients often tell us it’s a daunting job to continually find new content. But we can help with that too - curation, creation and careful selection of topics is all part of what we do.
Social media review
Full social media platform strategy
Content planning and development
Social content implementation
The online environment and the speed at which it changes now, means we need to be objective, putting ourselves in the shoes of their customers. This means carefully considering the way we talk to our consumers at every touch point. We’ll help you do this, and make sure your strategy works for your customers across every social platform they are on.
Digital strategy
Social media strategy & planning
Social media content implementation
Casual, confident, fun, educational or inspiring? What your brand represents and the values it lives by form the overall tone of your content. This extremely important part of any brand is even more critical in the online and social environment. Whether it’s up-to-date Instagram imagery to grab the attention of your followers, or a 6-second video to ‘stop-the-scroll’, our digital team can work alongside you to create the content that will return results.